I joined Giftcraft to serve as an all-around trend scout and idea hunter, transforming thousands of concepts into successful retail product lines. In that role, I also provided Marketing, Design Direction, Copywriting and Licensing expertise.

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Living Quotes Home Decor Line

I developed this top-selling line for a 2012 launch at Americasmart. Continuities included a variety of piece types, a holiday line and a separate line designed exclusively for Carlton Cards. Concept, Branding, Copy, Design Direction.

Truth Be Told Home Decor Line

I developed this home decor and giftware line to bring giftable inspirational sentiments to the multimedia craft trend. It grew to encompass an exclusive line developed for Carlton Cards. Concept, Branding, Copy, Design Direction.